My pop video is aimed at 16-24 year old males, because it features violence, anti-conformity and vandalism. Also the video features people of that age group, which my cause more 16-24 year olds to relate to this. The video will appeal to fans of Justice, The Bloody Beetroots and Daft Punk, because they have all made videos in a similar style to the one i wish to make. Our video feature 16-24 year olds at a rave with an "End of the World" vibe to it. This mood will be created by intertwining existing archive footage of events that the world wishes to forget. Along with these two elements there will be people that are a part of a gang, they all wear white masks, spray painting the artist's name onto walls in densely populated areas. Again creating "the cool" for the artist.
Development
This video in its entirety is very doable. It features next to no special effects, and how everyone in the gang is wearing a mask means that people's faces wont matter, just their shape. Our video will take most of the day to shoot. The shots with the DJ can be done in the studio as it gives us the highest amount of control for the lighting and sounds etc. However, the gang/riot scenes need to be done in the dark in a busy area. (i.e. Guildford Town Car Park). Our treatment again is simple, the story depicts an uprising of sorts before the world kills itself. This story line is interlaced with shots the artist at his decks being light and shot dynamically from several different angles. The storyboard and animatic will have to be very detailed because the song does not feature lyrics, so we will have to be very detailed in the timing of the shots. As far as casting goes, we already have the DJ signed on, we have yet to camera test him, and the kids that run around tagging the streets with the artist's name can more or less be anyone.
Pre-Production
On the day we will have a full call sheet, this will detail everything that could possibly go wrong during the actual shoot day. We will list timings for every actor for they need to be around, we will list the props that each actor needs, if any, and for what scenes they will need them. We will list all the props that we have, and finally all the wardrobe that needs to be brought and worn at different times. This will also detail all the equipment we will need to have on set. This accounts in our case for the DJ decks and various lighting. Stereotypically, the call sheet would include lyrics to the song, but because our song has no lyrics, there will be no lyrics page. The call sheet will also include the completed storyboard, as previously mentioned, an entire cast list, locations with permission to shoot in these locations.
Production
This will literally be all our shooting, getting all the shots we need in order to be able to edit our project to be fast paced.
Post-Production This is where we would use Final Cut Pro and After FX in order to achieve a good finished product. My group personally will probably not use After FX because it is largely unnecessary for us to use it.
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