The digipack is a crucial tool in selling the artist and his brand or image. It has to work with and play off my pop video and my magazine advert to create a constant image in all of them.
A digipack is essentially what comes in a CD, the booklet of the inside, the front cover, the back cover and background for where the CD lies. It contains the track list for the album on the back cover, it will detail the production information for each song, and sometimes the lyrics for the songs. The digipack is what sells the CD to the public, it has to be eye catching, and informative. The font we used on our both our digipack and our magazine advert was a digital looking font, reflecting the nature of the music of the artist which is all electronic. The insider left cover details a picture of the DJ being photographed, coupled by a quote from Marianne Williamson about the ability of human beings, and that mediocrity for the sake of others is a sufferance to oneself. The inside right cover, where the CD sits in front, is an image from one the DJ live shows, wherein the lights obscure the DJ's image, and the only thing left is the crowd clearly enjoying the show. The front cover needed to be edgy and rebellious, similar to the artist's image, so we chose to make the image black and white, showing only one half the outline to his face in white, and his head phones highlighted in red, this is coupled with artist's name, d'artagnan, and the eponymous single of the album "We Are From Venice". The back cover shows the DJ's decks, again with the headphones highlighted in red, the back cover also shows the publication company (Downtown Publishing) and the record label (Fool's Gold Records). There is also the necessary copyright details, the track listing and a barcode.
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