Magazine Promotion

Most pop groups and singers in the modern digital world make their money more from touring than from CD sales. So when a new song is issued a campaign is mounted through the pop video and the digipack to drive punters to the concerts, where the main money is made. This is argued by Negus and Fiske in their various books. The magazine advert has to play off and use the same images as the pop video and the digipack if a ground swell of interest and support is to be created in the potential audience.

Our magazine advert is dark, suggesting a bleak view of the world, yet D'Artagnan, the name of our artist, connotes fighting for freedom and justice with its links to The Four Musketeers and All For One and One For All. The very word plays on the idea of a good gang. The advert also follows the rule of thirds and suggests through its black and white colouring that we are in a world of art.